Sentiment analysis is a software that uses computations to help understand human feelings. What is the emotion behind the interaction? It classifies user opinions about a brand’s products, services, or other people and the following are the different sentiment analysis software models.
Fine-Grained
In this type of system, the software helps you understand the precise nature of a particular interaction. It ranges the sentiments as positive, neutral, or negative. For instance, when it comes to customer reviews, the analysis can be done based on categories. Maybe, on a scale of 1–10, 1–4 means negative sentiments, while 5–10 means positive.
Aspect-Based
Unlike fine-grained, aspect-based text sentiment analysis software goes slightly further when interpreting human feelings because it analyzes particular details about what the customers are saying. Take for instance a client who complains that a computer’s webcam keeps shutting off when in use. In aspect-based analysis, the software will interpret that as a ’negative’ about the ‘webcam’.
Emotion Detection
The software also goes a long way to help the business understand what the customers feel about particular products or services based on specific emotions. The software analyzes the texts and comments and identifies the exact feeling, be it joy, excitement, anger, fear, or worry. It is impressive how the system can tell feelings based on the choice of words.
Intent Analysis
Interest is another strong emotion that AI tries to learn from humans. What are the customer’s intentions when it comes to the products? This is an important variable for businesses because intent analysis identifies whether the client will make purchases. If they plan to, the system encourages the customer by sending adverts, which saves a lot of time and money down the line.
Transform Unstructured Data into Valuable Asset
Thanks to sentiment analysis software, your brand can gain valuable information about its products and services from the customer. This is why you should consider experts if you want your business to improve thanks to AI.